Terms of Service

Blur ("Blur", "we", "us") is operated by [OPERATING COMPANY — legal name, company registration number, registered address; intended: a Romanian S.R.L.]. These Terms govern your use of the Blur website, apps and services (the "Service"). By creating an account or using the Service you agree to these Terms, the Privacy Policy and the Community Guidelines.

You must be at least 18 years old and legally able to enter a contract. You may hold one account, keep your details accurate, and are responsible for activity under your credentials. We may require identity or age verification and may refuse, suspend or close accounts to comply with the law or these Terms.

Blur is a marketplace, not the seller of creator content. Each item of paid content is sold by the Creator to the Fan. Blur acts solely as the Creator's limited commercial agentto display that content, facilitate the transaction and collect payment in the Creator's name and on the Creator's behalf.

Consequently, the Creator's share of the price is the Creator's property, received and held by Blur as agent and remitted to the Creator; it is not Blur's revenue. Blur's revenue is limited to its commission (the platform share defined in Section 6). Creators act as independent businesses, not as employees or partners of Blur.

Fans purchase tokens — prepaid, spend-only credits used to unlock content and use paid features. Tokens are not money, not a deposit, not transferable, and have no cash value to the Fan; only earnings(a Creator's share, or a reward-pool prize under Section 7) are withdrawable. Token prices are shown inclusive of any applicable VAT.

Once a token is spent to unlock content or use a paid feature, that spend is final (subject to your statutory rights in Section 11 and the Refund Policy). Unspent token balances [remain available for [period]; treatment of long-dormant balances to be set by counsel per applicable e-money/voucher and consumer rules].

Where Blur is treated as the supplier of digital services to Fans for VAT purposes (the platform / "deemed supplier" rule), Blur accounts for VAT on the Fan's full payment. All revenue shares in Section 6 are therefore calculated on the amount net of VAT. Creators are responsible for their own VAT position on the sums they receive.

For each unlock, after deducting any applicable VAT, the net amount is allocated: 80% to the Creator (their property, held by Blur as agent), 10% to the weekly Reward Pool (Section 7), and 10% to Blur as its platform commission. Founding creators may receive an enhanced share as separately stated. Blur may change future commission rates on notice; changes do not apply retroactively to amounts already earned.

10% of each net unlock funds a weekly Reward Pool. Winners are determined deterministically by a published leaderboard of activity — not by chance and not by a draw.Fan places are ranked by pool score (earned through activity such as unlocks, referrals and streaks); creator places are ranked by real weekly earnings. This is a skill/activity competition, not a lottery, game of chance or gambling; spending more never buys a random chance of a prize, and prizes are funded from Blur's own platform share, not staked by participants.

Ties are broken deterministically (the earlier-qualifying participant ranks higher) — never by lot. The pool settles weekly regardless of how much it holds. Winners are published by username (with an opt-out). Prizes credit the winner's withdrawable earnings; any prize that cannot be credited is redistributed to the next eligible ranked participant. Employees, and accounts used to manipulate the ranking (self-dealing, ring/duplicate accounts, automated entries), are excluded. Blur may correct rankings and reverse prizes obtained through fraud or error on an objective, evidenced basis.

Creator and prize earnings are paid out through our regulated payments partner (Stripe Connect), which performs identity/KYC and anti-money-laundering checks. You must complete onboarding to withdraw. Minimum thresholds, timing and any fees are shown in your wallet. Blur does not hold your funds as a bank and is not a money-transmitter.

You are solely responsible for your own taxes on any amounts you receive (earnings or prizes) in your own jurisdiction. Blur does not give tax advice. As an online platform, Blur is required to collect your tax identification details and to report sellers' income to the relevant tax authority (e.g. under the EU DAC7 / OECD model rules), and you agree to provide accurate tax information when asked; payouts may be paused until it is provided.

Blur is a general creator platform — art, music, fitness, film, photography, writing, code, comedy and anything else you make. Creators are responsible for their content and must hold all rights and consents for everything they post, including the consent of every identifiable person in it. Strictly prohibited: any content involving minors or that sexualises minors, non-consensual or deceptive content, content depicting real violence or illegal acts, and impersonation. We use automated and human moderation and report child-sexual-abuse material to the authorities and relevant bodies. We may remove content and suspend accounts to enforce these Terms and the Community Guidelines.

Digital content is supplied immediately on unlock. Where you have a statutory right of withdrawal ("cooling-off"), you expressly request immediate supply and acknowledge that you lose that right once the content is unlocked. This does not affect your other statutory rights — including in respect of content that is faulty, not as described, or not delivered — which nothing in these Terms limits.

Except where required by law or stated in the Refund Policy, token purchases and completed unlocks are non-refundable. If a charge is duplicated or made in error, contact us and we will investigate and correct genuine errors.

Nothing in these Terms limits liability that cannot be limited by law (including for death or personal injury caused by negligence, or for fraud). Subject to that, and to the extent permitted by law, Blur's total liability to you is limited to the amounts you paid to Blur in the 12 months before the claim. We do not exclude liability for failures of our own payment handling.

We may suspend or close accounts that breach these Terms or the law, or to protect the Service and its users. You may close your account at any time; sums already earned and withdrawable remain payable to you subject to verification and anti-fraud checks.

We may update these Terms and will post the updated version with a new date; material changes take effect on reasonable notice. Continuing to use the Service after that means you accept the changes.

These Terms are governed by [governing law — intended: Romanian law] and disputes are subject to the courts of [jurisdiction], without affecting mandatory consumer protections in your country of residence. Contact: [support@ / legal@ email] · [registered address].