Terms of Service

Blur ("Blur", "we", "us") is operated by [OPERATING COMPANY — legal name, company registration number, registered address; intended: a Romanian S.R.L.]. These Terms govern your use of the Blur website, apps and services (the "Service"). By creating an account or using the Service you agree to these Terms, the Privacy Policy and the Community Guidelines.

You must be at least 18 years old and legally able to enter a contract. You may hold one account, keep your details accurate, and are responsible for activity under your credentials. We may require identity or age verification and may refuse, suspend or close accounts to comply with the law or these Terms.

Blur is a marketplace, not the seller of creator content. Each item of paid content is sold by the Creator to the Fan. Blur acts solely as the Creator's limited commercial agent to display that content, facilitate the transaction and collect payment in the Creator's name and on the Creator's behalf.

Consequently, the Creator's share of the price is the Creator's property, received and held by Blur as agent and remitted to the Creator; it is not Blur's revenue. Blur's revenue is limited to its commission (the platform share defined in Section 6). Creators act as independent businesses, not as employees or partners of Blur.

Fans purchase tokens — prepaid, spend-only credits used to unlock content and use paid features, priced at one US cent per token. Tokens are not money, not a deposit, not transferable, and have no cash value to the Fan; only earnings (a Creator's share, or a reward-pool prize under Section 7) are withdrawable. Token prices are shown inclusive of any applicable VAT.

Blur may also give free tokens — for example on sign-up, for a referral or for a streak. Free tokens can only be used to unlock posts. They cannot be used for tips, subscriptions or other paid features, have no cash value, and are spent before purchased tokens when you unlock a post. An unlock paid with free tokens earns the Creator nothing, contributes nothing to the Reward Pool and does not qualify you for it; where an unlock is paid partly with free tokens, only the purchased part is shared under Section 6.

Once a token is spent to unlock content or use a paid feature, that spend is final (subject to your statutory rights in Section 12 and the Refund Policy). Unspent token balances [remain available for [period]; treatment of long-dormant balances to be set by counsel per applicable e-money/voucher and consumer rules].

Where Blur is treated as the supplier of digital services to Fans for VAT purposes (the platform / "deemed supplier" rule), Blur accounts for VAT on the Fan's full payment. All revenue shares in Section 6 are therefore calculated on the amount net of VAT. Creators are responsible for their own VAT position on the sums they receive.

For every purchased token spent on a Creator, after deducting any applicable VAT, the net amount is allocated as follows. For an unlock, a tip or a paid message: 50% to the Creator (their property, held by Blur as agent) and 50% to Blur as its platform commission. For a subscription: 90% to the Creator and 10% to Blur. On unlocks, tips and paid messages Blur funds the weekly Reward Pool (Section 7) out of its own commission, at 5% of the net amount, and may add more; subscriptions do not fund it. The Creator's share is never reduced to fund it. Where a share does not come to a whole token, the Creator's share is rounded down and the remainder is Blur's. Free tokens are not shared (Section 4). Founding creators may receive an enhanced share as separately stated. Blur may change future commission rates on notice; changes do not apply retroactively to amounts already earned.

Blur funds a weekly Reward Pool out of its own commission, contributing 5% of the net amount of every purchased token spent on unlocks, tips and paid messages (subscriptions contribute nothing), and may make further contributions at its discretion. Any further contribution is shown on the pool page before that week's settlement and, once made, is not withdrawn. Winners are determined deterministically by a published leaderboard of activity — not by chance and never at random. Fan places are ranked by pool score (earned through activity such as unlocks, referrals and streaks); creator places are ranked by real weekly earnings. This is a skill/activity competition, not a lottery, game of chance or gambling; spending more never buys a random chance of a prize, and prizes are not staked by participants: they are paid by Blur from its own commission, and no part of any fan's payment or any Creator's share is set aside as a stake.

Ties are broken deterministically — first by the number of pool points, then by a fixed order of account identifiers — never by lot. The pool settles weekly regardless of how much it holds. Winners are published by username (with an opt-out). Prizes credit the winner's withdrawable earnings; any prize that cannot be credited is redistributed to the next eligible ranked participant. Employees, and accounts used to manipulate the ranking (self-dealing, ring/duplicate accounts, automated entries), are excluded. Blur may correct rankings and reverse prizes obtained through fraud or error on an objective, evidenced basis.

Creator and prize earnings are paid out through our regulated payments partner (Stripe Connect), which performs identity/KYC and anti-money-laundering checks. You must complete onboarding to withdraw. Minimum thresholds, timing and any fees are shown in your wallet. Blur does not hold your funds as a bank and is not a money-transmitter.

You are solely responsible for your own taxes on any amounts you receive (earnings or prizes) in your own jurisdiction. Blur does not give tax advice. As an online platform, Blur is required to collect your tax identification details and to report sellers' income to the relevant tax authority (e.g. under the EU DAC7 / OECD model rules), and you agree to provide accurate tax information when asked; payouts may be paused until it is provided.

Blur is a general creator platform — art, music, fitness, film, photography, writing, code, comedy and anything else you make. Creators are responsible for their content and must hold all rights and consents for everything they post, including the consent of every identifiable person in it. Strictly prohibited: any content involving minors or that sexualises minors, nudity and sexually explicit content, non-consensual or deceptive content, content depicting or promoting real violence, terrorism, crime or other illegal acts, and impersonation. Swimwear and lingerie are welcome where nothing intimate is exposed or see-through. We may remove content and suspend accounts to enforce these Terms, and we report child sexual abuse material to the competent authorities.

How moderation works. Every photo, clip and profile picture uploaded to Blur is checked automatically. A post the check flags is not published: it is held, you are told why, and a person on our team reviews it and decides. Anyone can report a post from its menu; we confirm that the report arrived and tell you what we decided. We do not tell creators who reported them. Every decision to remove content or to suspend an account is taken by a person on our team — the automated check can only hold a post for that review. If we remove your post, or do not publish it, we tell you at the time which rule it broke, what we found and how the decision was taken. If you disagree, write to hello@blur.fan within six months and we will review the decision again; you can also take the matter to court. What the check looks for, and what it does not, is set out in Trust & Safety.

Creator accounts can use AI Studio to design fictional AI influencers and generate photos and short clips of them. Generation is performed for Blur by our AI provider (Replicate) using third-party models; what you type and the images you choose as references are sent to them for that purpose only.

Rules. You may only create fictional adults. You may not use AI Studio to depict, imitate or resemble a real person — including by name — or to create nudity, sexual content, content involving or resembling minors, violence, hate, or anything prohibited by Section 10. Requests we recognise as breaking these rules are refused before anything is charged; the models refuse others themselves, and every photo is checked before you can see it. Refusals are recorded, and repeated ones pause AI Studio on the account while we review it. Breaking these rules can lead to removal of content and closure of the account.

Labelling. Everything posted on Blur from AI Studio is shown as AI-generated, with the persona's name as it was when posted. Studio photos are posted from AI Studio only: the ordinary upload refuses the ones it recognises, including downloaded and resized copies. Other files that carry a standard mark of being made by AI are labelled automatically. Photos you download carry a standard machine-readable mark that they were made by AI; clips do not, so you must label them yourself. If you share either elsewhere you must follow that platform's rules for AI content, including its labels, and you must not present an AI persona as a real person. When you upload content made or substantially altered with AI outside AI Studio, you must mark it as made with AI.

Prices and refunds. AI Studio is paid only with purchased tokens — free tokens cannot be used. Current prices: 80 tokens for a set of 4 candidate faces, 30 tokens per photo, and 100 tokens (200 for the highest quality) per clip. The price is shown before every request. If a photo or clip is not delivered — because the model failed, refused it or took too long — its tokens are returned automatically. A delivered result is final even if it is not what you hoped for; generation is an immediate digital service, supplied at your request.

Your results. As between you and Blur, you may use the photos and clips you generate, on Blur and elsewhere, subject to these Terms and the law. AI-generated images may not be protected by copyright and may resemble what others generate; Blur does not guarantee that they are unique. You are responsible for what you ask for and what you publish.

Digital content is supplied immediately on unlock. Where you have a statutory right of withdrawal ("cooling-off"), you expressly request immediate supply and acknowledge that you lose that right once the content is unlocked. This does not affect your other statutory rights — including in respect of content that is faulty, not as described, or not delivered — which nothing in these Terms limits.

Except where required by law or stated in the Refund Policy, token purchases and completed unlocks are non-refundable. If a charge is duplicated or made in error, contact us and we will investigate and correct genuine errors.

Nothing in these Terms limits liability that cannot be limited by law (including for death or personal injury caused by negligence, or for fraud). Subject to that, and to the extent permitted by law, Blur's total liability to you is limited to the amounts you paid to Blur in the 12 months before the claim. We do not exclude liability for failures of our own payment handling.

We may suspend or close accounts that breach these Terms or the law, or to protect the Service and its users. You may close your account at any time; sums already earned and withdrawable remain payable to you subject to verification and anti-fraud checks.

We may update these Terms and will post the updated version with a new date; material changes take effect on reasonable notice. Continuing to use the Service after that means you accept the changes.

These Terms are governed by [governing law — intended: Romanian law] and disputes are subject to the courts of [jurisdiction], without affecting mandatory consumer protections in your country of residence. Contact: hello@blur.fan · [registered address].